THE ASK - Create a guerilla marketing campaign for Twister ice cream, targeting 16-18-year-olds.

INSIGHT - The ages of 16 to 18 are pivotal. It's a time of self-discovery, friendship, romance, pressure to please parents, and the urge to break free. Life can feel overwhelming—and for some, even a little bit twisted.

CREATIVE SOLUTION - Twister is a brand that embodies fun and refreshment. Keeping this in mind, we created The Twister Advice Cream Truck. The truck offers a combination of lighthearted advice and ice cream—because sometimes, the little things and the quickest chats can keep the head from feeling melted. Comedic influencers are chosen as brand ambassadors and will deliver the advice.