Hear, Hear
The earpiece that whispers success
THE ASK - Launch ‘Hear, Hear’, a discreet single earpiece that gives you the perfect comment, response, joke or retort for any social or work situation. The earpiece is connected to AI that will dictate a response to the wearer in real-time.
INSIGHT - Networking is hard. People who feel uncomfortable in these settings tend to gravitate toward the food and drink.
CREATIVE SOLUTION - The greatest hurdle to our audience's success is their proclivity to hide behind food and drink at social gatherings. We will use this to launch Hear, Hear.
Finally, people can drown in opportunities, not the free champagne.
Activation
To get to the heart of social anxiety and cringe, Hear, Hear will sneak into Dublin's biggest corporate Christmas parties.
The activation will centre at the well-known hiding spots - the food and drink table and the restrooms. In the restrooms, we will install emergency boxes with Hear, Hear earpieces to let our audience experience the immediate benefits of the gadget, and at the back of restroom doors, we will mount posters with survival tips.
Our imprint will be all over the food and drink area too, with witty question ideas left on the nibbles, clever notes on napkins, and cracking conversation starters in, you guessed, Christmas crackers.
