THE ASK - To build Allianz's brand trust and brand fame through their sponsorship of the 2024 Olympic and Paralympic Games.

INSIGHT - People are inspired by Olympians and Paralympians yet often do not make time for themselves or have the courage to pursue their own passions.

CREATIVE SOLUTION - Show the ordinary people having the guts to embrace their Olympic spirit.

IDEA - Only 1 in 500.000 become Olympians and Paralympians. Yet they inspire millions.

"Go on You Good Thing" tells the stories of everyday people who, inspired by the Olympic and Paralympic spirit, follow their journeys with unapologetic determination.