QUIT | HSE

Kill or be killed

THE ASK - Get people who believe they smoke because they think it makes life easier, more controlled and more enjoyable to reappraise their idea of smoking’s benefits, feel motivated to quit and take the 28-day challenge.

INSIGHT -Nicotine is addictive, but so is routine. When smokers attempt to quit, they often pick up another behaviour to replace it.

CREATIVE SOLUTION - A health-focused gaming app designed to help people quit smoking for good. It combines engaging distractions, motivational encouragement, and a supportive community to make the journey a little less hard and more enjoyable.

Every game begins with a story…

This one is about a world overrun by zombie cigarettes, where ordinary people fight for survival. These insidious creatures prey on stress, striking when their victims are at their weakest, feeding on anxiety and despair. People have risked life and limb in the fight. It’s an ongoing battle where each breath is a fight for survival.

The Human Truth

Quitting is hard - it's about wrestling with cravings, fighting emotions, and killing off behaviours that have built up over time and run incredibly deep.

This game is a distraction. A tool to assist people in the battle to quit.

Completing the journey won’t be easy. But it will be worth it.