TASK - Get fashion shoppers (predominantly 16-34 year old females) to reconsider their purchasing habits by increasing awareness of the link between textile consumption and climate change.

INSIGHT - Our wardrobes overflow with clothes, yet somehow, it always feels like we have nothing to wear—no amount of clothes feels enough, and so we keep craving more.

CREATIVE SOLUTION - Depict the wardrobe as a ravenous creature that craves an ever-increasing amount of clothing. By anthropomorphising it, it will become a physical representation of the struggle women often face when it comes to clothes. The sinister wardrobe devours clothes. Is this why we always have nothing to wear? No amount of purchasing seems to be enough for this beast!