THE ASK - Place Burger King into the public’s consciousness, the national culture, and people’s mouths. Get people talking about the idea, and make Burger King famous for it.

INSIGHT - There’s one place where Irish culture and fast food unite seamlessly - at the side of a soccer pitch, by the burger vans.

CREATIVE SOLUTION - The greatest league in the world needs the greatest partnership. Burger King will team up with the League of Ireland (LOI) to bring the heat like never before.